Cracking Codes: Mastering YouTube Content Strategy for Nigerian Businesses - ITREALMS

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Introduction:
With the widespread popularity of YouTube, businesses worldwide are recognizing the platform's immense potential to engage with audiences and drive growth. In Nigeria, where digital consumption is on the rise, YouTube offers a unique opportunity for businesses to connect with a vast and diverse audience. To harness the full power of YouTube and achieve meaningful results, Nigerian businesses need a comprehensive content strategy tailored to the platform's nuances. In this article, we delve into the intricacies of YouTube content strategy and unveil essential tips and techniques for Nigerian businesses to thrive.

Define Your Objectives and Target Audience:

Before embarking on your YouTube content journey, it's crucial to establish clear objectives and identify your target audience. Define the goals you wish to achieve through your YouTube presence, such as brand awareness, lead generation, or customer engagement. Simultaneously, conduct thorough research to understand the demographics, preferences, and behaviors of your target audience in Nigeria. This knowledge will inform your content decisions and enable you to create compelling videos that resonate with your viewers.

NCC-CSIRT: Beware of pirated YouTube software-related Malware - ITREALMS

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The Computer Security Incident Response Team (NCC-CSIRT) of the Nigerian Communications Commission (NCC) has warned those looking to acquire pirated software and resources that they risk becoming victims of cybercriminal gangs that are using AI-generated YouTube videos to distribute malware, reports ITREALMS.

Also, NCC-CSIRT warned in its advisory that the consequences of falling victim can be significant for individuals and organizations, resulting in critical damage like data theft, financial loss, identity theft, system damage, and reputation damage.

FG demands Facebook ban on IPOB, check subversive YouTube channels - ITREALMS

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The Federal Government has demanded that Facebook ban the Indigenous Peoples of Biafra (IPOB), from using its platform, reports ITREALMS.

This is coming as FG seeks to collaborate with Google to curb the excesses of subversive YouTube channels which it claimed are used to spread hate and disinformation against the country.

German authors pull veil off YouTube

ITRealms:

German authors rights society under the aegis of GEMA has advanced a licence agreement with YouTube thereby settling a long lasting legal battle regarding royalties, reports ITRealms..

The music videos, ITRealms gathered, was blocked for copyright reasons through a caption in Germany.

Sources at GEMA, said the contract signed on November 1, 2016 constitutes “a milestone for a fair remuneration of music authors in the digital age.”

In addition, Broadband Tv reports that the amount YouTube pays per video watched by an internet user in Germany has not been disclosed. In January 2016, GEMA lost a legal case against YouTube at the regional appeal court in Munich in which the society claimed 0.375 Euro cent per video. The figure both sides agreed on now is likely to be lower, according to industry sources. The agreement also contains a retroactive payment for videos watched since 2009, the year in which the legal dispute began.

GEMA represents around 70,000 music authors and publishers who are now going to receive royalties for the usage of their musical works protected by copyright. The ongoing court cases will be terminated, the previous verdicts will not come into force.

Besides the conventional ad-supported service, the agreement also covers the new subscription service YouTube Red that YouTube already offers in the USA and plans to roll out in Europe.

“The conclusion of this contract with YouTube is a clear signal to all online platforms that successfully build their business models on the musical works of creatives,” Thomas Theune, director of broadcast and online at GEMA, said in Munich. “Authors must be fairly remunerated for the exploitation of their musical works. GEMA will continue to actively pursue this goal.”

There are still, however, different legal positions held by YouTube and GEMA regarding the question whether YouTube or the uploaders are responsible for the licensing of the used musical works. GEMA calls for a political solution to establish a fair legal framework on this issue.

Chuks Egbune/GEE 

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Google Nigeria unveils YouTube masthead

ITRealms:

Advertisers and brand owners in Nigeria now have an unparalleled opportunity to compete in the global market sphere with Google Nigeria’s unveiling of a significant online advertising tool known as YouTube Masthead, reports ITRealms.

The new tool, ITRealms gathered, allows brands to advertise on the YouTube homepage through customized mastheads for a whole day.

The masthead, ITRealms learnt, was the first of its kind in Nigeria offering an opportunity for advertisers to explore the YouTube homepage with classy video plug-and-play format that helps brands interact with the consumers. The homepage aims at building awareness, influencing perceptions and to rev-up the mind and market share of the brand, while remaining consistent with the overall YouTube experience.

Mrs Juliet Ehimuan-Chiazor, Country Manager, Google Nigeria explained that “Online is now an essential part of the marketing mix and more advertisers than ever are utilising the benefits and alongside traditional media. Since YouTube was launched in Nigeria in 2011, there have been lots of interests from brands wanting to brand and ‘takeover’ Google properties.

ITRealms recalls that the launch of Youtube Masthead which is essentially the full takeover of the Youtube homepage now presents advertisers a terrific opportunity to engage with YouTube users when they arrive on the YouTube homepage (www.youtube.com.ng).

“It is a highly effective online advertising platform for reaching massive audiences with an affordable budget,” she said.

Teju Ajani, YouTube Content Partnership lead in Sub Saharan Africa stated that “YouTube receives over 1 Billion unique global users every month, with over 100 hours of videos uploaded every minute, this presents a massive opportunity for brand managers looking to boost exposure”. “Basically brands and advertisers will only be limited by their imaginations and creative muscle with this new advertising format,” she concluded.

The new YouTube Masthead format is already gaining ground with top Nigerian brands like Glo, Airtel, UBA, Rexona, Star, Gulder and Samsung having already run campaigns to drive traffic, attract subscribers and engage Nigeria’s growing YouTube user population.

YouTube offers countless opportunities to a wide range of advertisers, allowing them to connect with a diverse international audience in new ways. Advertisers in Nigeria will now be able to reach consumers in their different destinations, amassing massive flow of referral traffic through YouTube and increase brand related searches on Google.

 
Remmy Nweke
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Pix: Mrs Juliet Ehimuan-Chiazor, Country Manager, Google Nigeria