Orange Business Services expands sales operations to Nigeria

ITRealms:

Business-to-Business (B2B) division of the Orange Group, the Orange Business Services, has extended its sales operations into the Nigeria’s market, reports ITRealms.

Confirming this in a press statement made available to ITRealms, Director, International Public Relations, Orange Business Services, Elizabeth Mayeri, said this expansion to Lagos, is a show of commitment to support enterprises in Africa with the expansion of its Lagos, Nigeria presence.

She also said that the establishment of a new sales office in addition to the existing customer support activities in the country, would assist senior IT decision makers with strategies to grasp the market opportunities being brought by digital transformation.

“The potential for businesses to expand in Nigeria is demonstrated by the size and rate of growth already achieved by existing Orange clients, especially in the financial sector,” she said.

Vice president, Africa at Orange Business Services, Giorgio Heiman, was quoted as saying, the expansion of Orange Business Services to Lagos would support the many Nigeria-based businesses who want to increase their business performance and profitability.

“We act as a trusted advisor to help our customers compete on an equal footing in what is rapidly becoming a global market. This includes competitive, high-quality IT services delivered in all countries in which they operate,” he said.

Stressing that Orange Business Services in Nigeria supports both Nigeria-based businesses, which are growing and transforming, thanks to digital technologies, and multinational companies from elsewhere on the continent and beyond, which are looking to expand within Africa.

“We place great emphasis on local presence in our markets. There are many growth opportunities in IT, particularly in high-growth markets like Nigeria and across West Africa, but these can only be harnessed if service providers have a local understanding of strategic, political and cultural sensitivities in a region. Orange delivers consistently reliable telecommunications across Africa, including hard-to-reach places and in jurisdictions where the regulatory environment is still developing,” Heiman said.

Remmy Nweke

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