Adedamola Johnson of Cakeroyale says business blossoms when family, friends pay for services - ITREALMS

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The chief chef at Cakeroyale Confectionery, Lagos, Adedamola Johnson in this chat with ITREALMS' GBEMI OMOTOSO, says business blossoms when family and friends supports your business and pay for services.

Excerpts:

What does Cakeroyale confectionery deals on?

We are into cakes, pastries, desserts and training.

42% online purchases influenced by family, friends - ITREALMS

ITREALMS:

Out of the estimated 2 million online purchases made annually, 42 per cent said they were influenced by recommendations from family and friends, reports ITREALMS.

According to the WeAreTop10 latest research, says that online shoppers are more likely to buy due to a recommendation from family and friends over advertisement.

In addition, 42 per cent of these people, the search says have purchased due to a family recommendation.

Digital PR and Outreach manager at WeAreTop10, Rachel Troutman, informed ITREALMS that 87 per cent of shoppers cited price as a factor, and 80 per cent, will chose an item due to the speed of shipping as well as the costs.

The study also indicated that some 71 per cent of online shoppers are influenced by discount offers they receive online with seniors being the least influenced by discounts at 47 per cent.

Even as millennials and Gen Xers, the study said, are more often influenced by advertising than the older generations with 27 per cent, citing influence and 14 per cent, respectively.

“Online shoppers prefer products with pictures with 78 per cent, citing photos as influencing their purchasing behavior,” part of the study stated.

The study further revealed that females will spend more time looking for a deal online than their male counterparts with 60 per cent for females and 46 per cent for males. While 21 per cent of shoppers cited abandoning purchases due to hard to navigate websites.

Chuks Egbune/GEE

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Pix: Courtesy: WeAreTop10

Yuletide gifts: Police warn Nigerians to be vigilant

 DigitalSENSE Business News:

*Cautions against fireworks

The Inspector-General of Police, (IGP) Suleiman Abba, has warned Nigerians to be vigilant at this yuletide season to avoid receiving gifts from unknown persons that may pose as friends during the season, especially to avoid explosive-laden hampers as gifts, reports DigitalSENSE Business News.

The Inspector-General of Police, a press statement made available to DigitalSENSE Business News by the Ag.CP Emmanuel Ojukwu, the Force Public Relations Officer also cautioned against the use of fireworks such as knockout, “bangers” and other explosives in the celebration as they could cause distraction that may further heighten fear of insecurity.

He enjoined citizens to shun all forms of violence and unlawful acts, eschew bitterness, hatred and rancor and go about their legitimate duties without fear of intimidation from any quarter during and after the season.

To ensure a peaceful and incident-free Yuletide, Ojukwu told DigitalSENSE Business News that the IGP has directed all Zonal AIGs and Command Commissioners of Police, to take all necessary measures in ensuring the provision of adequate security for worshippers, travellers, picnickers and all citizens across the country before, during, and after the season.

Command Commissioners of Police, he said, are to personally ensure that all key and vulnerable points within their jurisdictions, including places of worship, recreation centres, motor parks, highways, financial institutions and all places of public resort are adequately and effectively protected.

By: Nenye Dom
+Remmy Nweke +Nigerian Police  
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Pix: IGP Suleiman Abba