Opera to invest N30bn in Nigeria, unveils Victor Moses as brand ambassador

ITRealms:

The burgeoning browser engine, Opera has kicked off latest investment plan to the tune of N30 billion into the Information and Communication Technology (ICT) market in Nigeria, just as the company unveils partnership with Nigerian football professional, Victor Moses, Chelsea starter and Nigerian national team star player as brand ambassador of Opera Mini for Africa, reports ITRealms.

Opera, which prides itself as the most popular browser in Africa, said Moses will be featured in the new Opera Mini TV commercial as well as a range of collaborative projects extending throughout 2018.

Affirming this deal, the Global Head of Marketing and Distribution at Opera, Jørgen Arnesen, noted that football is one of the most popular types of content consumed by Opera Mini users throughout Africa.

“Victor Moses is a perfect match for Opera, being not only a high performer, but also a great role model and natural ambassador of his home country Nigeria,” Jørgen Arnesen said.

This, ITRealms reports, coincides with Opera’s recent announcement to invest $100 million USD, about N30 billion in Africa, over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.

ITRealms gathered that Nigeria is home to the second largest population of Opera Mini users, with search, social networking and sport forming part of the most popular content consumed by Opera Mini users in the country.

Also, ITRealms reports that one fourth of these users check out live scores and sports news when browsing and this number is relatively higher than the ones in other African countries.

Reacting, Victor Moses was quoted as saying “I am proud to be in partnership with Opera and am looking forward to working together. The Opera team has taken me through their plans and vision for the brand in the Nigerian market and it's made me incredibly excited about the future. I'm delighted to be a part of such a groundbreaking campaign.”

Opera recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser.

Bayo Banjo/GEE 

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Big Brother former housemate Tayo Faniran, returns as PayPorte’s brand ambassador

ITRealms:

The Nigeria’s e-commerce company of the Year 2016, PayPorte.com, has said the former Big Brother Africa housemate, Tayo Faniran, is its Brand Ambassador, reports ITRealms.
 

Disclosing this, the Chief Executive Officer, PayPorte Global Systems, Bassey Eyo, said Tayo will play a role in enhancing PayPorte’s brand aspirations and values through his association with the brand’s products and promotional activities.

“PayPorte stands for its commitment towards offering the highest quality products and services to its customers with the aim of adding value to their needs. With this association we at PayPorte are reaffirming our commitment to providing wide range of products that meets the lifestyles of our target customers - young people who choose smarter and modern ways of living and desire quality products to meet their everyday needs" he said.

As said by Mr. Eyo, Tayo has huge acceptance among our target market here in Nigeria and outside the country, hence, they are confident that this partnership will further strengthen the brand’s image and help to reach out to more consumers.

Also speaking, Head of Strategy and Planning, PayPorte, Irene Kayoma, said, “We are happy to welcome Tayo Faniran back to the PayPorte family. We believe he represents the hip, classic urban lifestyle and vibes that our customers are known for, along with his personality and talent. He has been a fantastic partner and member of the PayPorte family and we believe his coming will help us as a brand in moving to the new level.” 

Head of Operations, PayPorte, Boma Igah, noted that both Tayo Faniran and the PayPorte brand are committed to adding value to customers and prospects by providing them with quality products that meets their every need at the most competitive prices. We believe that the fuse of Tayo and PayPorte, together with other members of the PayPorte family would help add value to the brand”.

Speaking about the new deal with PayPorte, Tayo said, “It is a matter of great pride for me to be associated with a brand like PayPorte, Nigeria’s preferred online store once again. The quality of their products and commitment to providing top quality at best prices is a perfect match with my idea of the ideal online shopping brand in the country. I am delighted and very excited to be a part of the family.”

ITRealms recalls that Payporte.com was launched in 2012, as acclaimed preferred online store where people could find the highest quality products ranging from fashion wears, accessories, shoes, electronics, smart phones, perfumes, home appliances, to name a few, for the best prices. 

PayPorte says it prides self in timely delivery, innovative services, highly skilled and friendly customer care representatives and delivers to your doorstep, anywhere in Nigeria.

Chuks Egbune/GEE

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Pix: Irene, Tayo and Eyo

4GLTE: Smile offers best proposition in Nigeria, unveils Yaw as brand ambassador

ITRealms:

The Managing Director of Smile Communications Limited, Mr. Geoffrey Efeurhobo, has said that the company’s offer on the Fourth Generation (4G) driven Long Term Evolution (LTE) network in the country is the best in Nigeria’s telecommunications market, reports ITRealms.

This is coming as Smile unveiled popular On-Air Personality and acclaimed first Nigerian Olympic touch bearer, Mr. Steve Onu, alias Yaw, as the brand ambassador.

Efeurhobo made these declarations at the dual unveiling of 070Smile and on Air Personality, Mr. Onu in Lagos.

According to him, Smile Communications Nigeria Limited, pioneered 4G LTE telecommunications almost four years ago and has continued to expand services into some eight major Nigerian cities and is not relenting.

Some of these cities, Efeurhobo told ITRealms include Lagos, Abuja, Benin, Kaduna, Ibadan, Port Harcourt, Asaba and the commercial centre of Nigeria, Onitsha in Anambra State.

He also said that now, Smile customers could watch unlimited videos online, download unlimited music, enjoy unlimited social media, and play unlimited games online.

In addition, Efeurhobo said that Smile customers could study online without limits, notwithstanding download of updates and apps to make life better.

For the chairman, Smile Communications, Dr. Ernest Azudialu-Obiejesi, Smile is the first mobile operator in West Africa to develop and introduce Voice over LTE, plus a world first in a free Voice over LTE application that affords all customers in Nigeria with compactible phones, especially Android and iPhone devices to experience high-quality voice calls over Smile’s network.

He reiterated the commitment of Smile Communications to improve quality of voice and data services in Nigeria.

Obiejesi commended Mr. Steve Onu, aka Yaw, for emerging the first Smile brand ambassador, saying that ‘Yaw’ represents Smile by putting smiles on peoples face every morning with his programme on Wazobia FM Lagos.

Further, he said, Mr. Onu speaks three major Nigerian local languages fluently, which will reflect in the Television Commercials to be aired along the 070Smile campaign.

The marketing manager at Smile Communications, Lolade Shonubi, said they have Smile range of unlimited offers which include the ‘Unlimited Premium, Unlimited Premium+SIM, Unlimited Premium+SMiFi-S and Unlimited Premium+Router.’

She beckoned on Nigerians desirous of enjoying literally internet freedom every time and at everywhere across the country to clinch to Smile Unlimited offers, which prices are between N19,800 and N40,800.

Chuks Dom/GEE

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Pix: Lola Shonubi, Steve Onu 'Yaw', chairman Obiejesi and Efeurhobo