Etisalat
Nigeria, the most innovative telecommunications operator, has identified four
enabling factors that could facilitate the achievement of the Central Bank of
Nigeria’s goal for full digitization of the financial services sector, reports ITRealms.
Director,
Digital Business, Etisalat Nigeria, Adia Sowho, made the assertion during the
week while speaking on Financial Inclusion & Digital Financial Services at
the 2016 eWorld Forum organised by Ajomedia, publishers of e-World Magazine in
partnership with Etisalat Nigeria.
The
factors include interoperability of standards for money exchange across
operators, agents and products, agent cum merchant distribution network that
accepts and processes clients’ transactions, technology platform or avenue by
which digital financial services are being provided to the target customers and
product variety which addresses key pain points and creates value in the
community.
Speaking
further, the Etisalat director, also called on relevant stakeholders in the
digital financial services ecosystem to evolve ways that could help them remain
relevant, just as she assured on the commitment of her company to seeking and
creating more innovative ways to create value for consumers.
She
said, “Research results show that only 12 per cent are doing mobile banking
while online banking has just 18 per cent of the population. This is a long
road to our destination, and it calls for a strategic approach that involves
the collaboration of all stakeholders. There must be regulatory interventions in
place to foster the right conditions for increased collaboration. The banks
must see and work towards the greater need for client-centric and digital mind
set to increase customer base and deposits while reducing cost to acquire and
serve. On our part, we are committed to efforts that will drive SmartPhone and
broadband penetration to enhance the experience of customers who are expected
to carry out financial services.”
It
would be recalled that Etisalat Nigeria recently beat twenty one other entries
to win the 2016 MobileMoneyExpo Kalahari Financial Inclusion Product of the
Year Award for its contribution to the growth of the financial sector of the
economy through its mobile money product, GTeasysavers. This product is a joint effort of Etisalat Nigeria and
Guaranty Trust Bank that seeks to make savings and financial inclusion easier
for everyone.
Nkemdilim Nweke/GEE
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Pix: 1: (R-L) Director, Digital Business, Etisalat Nigeria, Adia Sowho
speaking at the eWorld Forum 2016 sponsored by Etisalat Nigeria in
partnership with eWorld magazine in Lagos on Thursday. With her is Conference
Committee Chairman, Nigeria Computer Society, Jide Awe, Director,
Public Affairs, Nigerian Communications Commission, Tony Ajobo and
Chairman, ALTON, Engr. Gbenga Adebayo at the eWorld Forum 2016 sponsored
by Etisalat Nigeria in partnership with eWorld Magazine in Lagos.
Pix 2: (R-L) Etisalat Nigeria’s Oluwaseun
Omotosho, Manager, Mobile financial services and Director, Digital Business,
Adia Sowho; Convener, eWorld Forum 2016, Aaron Ukodie; Etisalat Nigeria’s Head,
Environment Compliance & Public Relations, Oluseyi Osunsedo and Manager,
Public Relations, Chineze Amanfo at the eWorld Forum 2016 sponsored by Etisalat
Nigeria in partnership with eWorld Magazine in Lagos.
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