Price Vs Quality: The Nigerian e-commerce shopper’s dilemma - ITREALMS

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By nature, Nigerians are predominantly traditional in their approach to shopping.

This is hardly surprising when you consider that online shopping or e-commerce, as it is more popularly known, is a fairly recent phenomenon, one that is still catching on here in Nigeria but undoubtedly growing in leaps and bounds. Indeed, e-commerce, or at the very least, the structured version of it that we experience today, is barely a decade old in Nigeria. More on this later.