Wednesday, April 15, 2015

EM Microelectronic unveils world’s first RFID circuit


Semiconductor, company of the Swatch Group EM Microelectronic, has announced the release of its EM4423, the world’s first Radio frequency identification (RFID) circuit featuring a UHF EPC Gen2V2 RF and an NFC Type 2interface, reports ITRealms.

ITRealms gathered that the EM4423 is uniquely suited for manufacturers/brands which are compelled to support the Electronic Product Code (EPC) functionality for retail logistics and inventory control, but who also want to communicate directly with the consumer for marketing and advertising, product authenticity, and product registration on a per-item level.

As ITRealms learnt, the (EPC) Gen 2v2 RF is an update to GS1's air-interface protocol standard for passive, Ultra High frequency (UHF) RFID tags, while the Near Field Communication (NFC) Type 2 interface service allows users to attach a card, sticker or hangtag to a gift, invitation or any physical object, in order to deliver an audio or video greeting.

The features of the invention as gathered by ITRealms, comes with common rewritable memory areas, a common Unique Identifier (UID) and value-added privacy and security features.

Furthermore, the EM4423 also simplifies adoption of EPC inventory control procedures by smaller retailers who are not willing or able to make the substantial investment required for specialized RFID equipment and software and similar functionality can be achieved through the use of mobile devices, such as smart phones and tablets and applications.

Speaking further on the features, Michel Willemin, CEO of EM Microelectronic has said the EPC Gen2 logistics capabilities with the customer-focused benefits of NFC would create excitement with the RFID customers. As ITRealms gathered, he said, “By enabling a low-cost, unified solution for logistics and marketing, EM brings value to and simplifies the lives of both small retailers and product manufacturers looking to differentiate their products.”

EM Microelectronic ITRealms learnt is a Swiss semiconductor manufacturer, designs and produces ultra-low-power, low-voltage, digital, analog, and mixed-signal integrated circuits for battery-operated and field-powered devices in wearable, consumer, automotive and industrial applications.

Daniel Nsolibe/Ed, Ops.

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