Monday, December 19, 2011

Walker says Nigerians passionate about YouTube

The Senior Director, Content Partnerships, for Europe, Middle East and Africa, YouTube, Mr. Patrick Walker, has said that Nigerians are passionate about the services of the company even before its dramatic entrance with talent hunt showcase.

Walker made this assertion at the formal launch of YouTube Nigeria in Lagos in the company of Google’s Country Manager, Ms Juliet Ehimuan, saying that the most popular online video community, YouTube has entered the Nigerian market with lots of excitement.

He also said that YouTube plans to bring to the fore some NollywoodLove, Chocolate City and 37th State among the most popular Nigerian channels.

Walker further said that YouTube Nigeria would now offer some of the most informative and entertaining video content from around the world through a local interface,

YouTube, he said promotes content that is most relevant to the locals, adding that there is something on YouTube for everyone, as shown by individuals such as Jason Njoku, the entrepreneurial spirit behind Nollywood Love, or companies such as 37th State, which set up an urban, African culture and lifestyle channel.

According to him, from amateur to professional content, from the unexpected to the emotionally affecting, the educational to the entertaining, Nigerians now have greater flexibility to tell their stories, and find videos most useful to them.

YouTube with over 3 billion views a day, assumes the world’s largest audience and a mode of communication that allows everyone’s voice to be heard.

“Nigerians are passionate about music, entertainment and many other genres that YouTube offers.  By launching YouTube locally, we help people to find the most popular videos in Nigeria, along with those that are rising in popularity” he declared.

YouTube Nigeria, he said, makes it easier for Nigerian users to find and view the videos most relevant to them. 

Pointing out that the content uploaded by Nigerian users will show up as “browse pages” on the YouTube Nigeria site, thereby creating a new virtual space for the national community and giving Nigerians the opportunity to increase their exposure online.

Walker emphasized that YouTube launch event in Lagos comes along with the unveiling of iRok TV, whilst Storm360 launched six new YouTube channels.  While 37th State premieres its first short film and documentary, Nkiru, which goes on air Sunday, December 18, 2011.

For the Obi Asika of Storm360, a leading entertainment company in West Africa, said the power of the internet presents great opportunities to Nigerians at this time.

“ YouTube gives people the power to broadcast themselves,” he said noting that the channel from his company has helped connect Nigerians with local and international fans as well as artists all over the world, and is helping them to achieve their full potentials.

“For users with slow connections, they can use YouTube Feather for better performance” he advised, observing that one of YouTube’s key priorities, in addition to making the platform a comprehensive destination, is to ensure that videos load and play quickly, even in places where bandwidth is at a premium.

Improving Internet access he said, remains a key priority for Internet players across the continent, hence the standard YouTube experience, and users have the option to watch videos with YouTube Feather.

He explained this ‘light’ version only to include the site’s most basic features, to help ensure that those with low-speed Internet connections were able to play videos play faster, even as YouTube Feather could be found in TestTube (, the area on the site where new products are tested.

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