Wednesday, February 10, 2010

Zain’s Rewardz promo hooks 1.5m subscribers

LEADING mobile operator, Zain Nigeria has announced that its Rewardz programme, which began barely three months ago, has registered over 1.5 million customers.

In a press statement to ITRealms Online, the Public Relations Manager, Mr. Emmanuel Otokhine, said customers who have joined the Rewardz programme will begin to reap the fruits of their labour as they have now accumulated over N80 million worth of ‘rewardz’ points which can be redeemed immediately from the Zain’s Rewards list of fabulous prizes.

He also said those who have attained the Silver and Gold membership status in the Rewardz scheme programme are now enjoying special discount rates at select Zain ‘Rewardz’ Points such as Marcopolo, Victoria Island, Lagos and the VIP Lounge of the Murtala Mohammed International Airport, Lagos and other locations in other parts of the country, while some other customers are swapping their points for instant airtime reward.

The points gathered in the Zain Rewardz scheme also allow customers redeem other prizes, including: return tickets to Dubai, the United Arab Emirate, a weekend in Obudu Cattle Ranch in Cross Rivers, Plasma Televisions, refrigerators, airline tickets, and iPods, among others.

The points also give users an opportunity to enjoy special discounts and privileges such as 30 per cent discount on accommodation at the Federal Palace Hotel, Victoria Island; access to Airport VIP Lounge and priority check-in at the international wing of Murtala Mohammed Airport; enjoy discounts at exclusive restaurants and receive first-class priority service at all Zain Shops, amongst other benefits.

On the success of the scheme, the statement also quoted the Chief Commercial Officer, Mr. Shamel Hanafi, as saying that the loyalty scheme programme was created to reward customers for their loyalty to the Zain network.

He explained that beyond providing telecommunications service to its customers, the operator seeks creative ways to delight them and the Rewardz programme is not just an industry first, but it is unique and designed to give the customer reason to believe in them.

He, therefore, urged customers who have not yet signed up for the offer to do so by texting REWARDZ to 797 or ‘yes’ to 797 as they also stand to reap immense benefits from the on-going Zain Talk for Love promo.

Zain customers who choose to participate in the scheme could earn points by using airtime through voice calls, SMS (short message services) or data download/upload.

The prizes to be redeemed by customers are determined by the number of points earned.

For every N10.00 spent on any Zain service, a customer earns a REWARDZ Point.

Usually the points will be added after 24 hours. The number of REWARDZ Points earned could be verified by sending an SMS containing the word: POINTS to 797 or by dialing *141*797*2#.

Under the terms of the programme, customers can choose to accumulate “REWARDZ points” and “Level Points” and therefore, redeem big tangible rewards.

To redeem any item in the ‘Zain Rewardz Catalogue’, customers are required to SMS “RD” followed by space, then, “PRODUCT CODE” of the item(s) of choice to 797” for instance. by sending RD 0000 to 797.

Customers who redeem non-GSM items will receive “Voucher codes” via SMS which they can present at designated Zain ‘Rewardz Partner Stores’ to receive their item of choice. All vouchers are valid for up to six months.

On the other hand, Zain will send SMS to customers who redeem GSM related items such as airtime, SMS and data bundle, confirming the transaction and their phone number would be credited directly with the right amount of airtime redeemed.

Registered customers are classified into Bronze, Silver and Gold categories depending on the number of points (‘Level Points’) they have earned or accumulated.

By default, all newly registered customers are placed in the Bronze category and can move to other categories as they use more airtime. Level point of 3000 will earn the customer a Silver card while 6000 points is required to reach the Gold category.

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