" ITREALMS: MultiChoice slashes price with DSTv Access

Wednesday, October 28, 2009

MultiChoice slashes price with DSTv Access

Pay television services provider, MultiChoice Nigeria Limited, has launched a new bouquet, DStv Access, aimed at ensuring that every home that desires its services can afford, reports CHARLES OKOH.

Speaking at the official launch over the weekend in Lagos, Managing Director, MultiChoice, Mr. Joseph Hundah, said it has been the dream of the firm to make DStv accessible to all by providing bouquets that would be pocket friendly.

“It has always been my dream to make DStv accessible to all and at N1,500 monthly subscription and over 25 channels, this is the cheapest offer anywhere,” he declared.

Hundah said DStv is well known for being innovative and that in the coming year new channels will be added to increase the channels available to customers, just as the cost of the decoder would be further reduced.

Also commenting, the Head Marketing, MultiChoice, Mr. Donald Etim, said this is the minimum way to access DStv and that is in response to call for an affordable offer after the premium, compact and family bouquets.

“Nowhere in Africa can you get this offer and when you realize that it all amount to N50 a day, then you will appreciate the level we have gone to meet the demand of customers,” he said.

DStv Access, he explained offers 25 quality channels of family entertainment at the lowest and subscribers have an extensive choice of family entertainment, combining general entertainment, movies, documentaries, news, children’s programming, music, religion and sport.

Among other channels, DStv Access features BBC World, Aljazeera, National Geographic Wild, Fashion TV, Magic World and CNBC Africa.

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