Wednesday, November 07, 2007

MTN Nigeria wins group CSR project

Leading Global System for Mobile communications (GSM) operator in the country, MTN Nigeria Communications Limited, has been declared the overall winner of the MTN Group initiative in the area of Corporate Social Responsibility (CSR).

This is coming at the end of this year’s ’21 Days of YelloCare’ project, an initiative of MTN Group, which ended on August 21, 2007.

Executive Director, MTN Foundation Nigeria, Mrs. Amina Oyagbola, informed that the project was designed to encourage MTN staff in all its operating units to contribute their quota on an individual and collective basis in uplifting lives in their various local communities.

“Not only was MTN Nigeria the overall winner, it also won special recognition for the innovative use of effective technology tools, which enabled MTN Nigeria staff to subscribe to various community projects and monitor all the activities over 21 days,” she asserted.

Mrs. Oyagbola, noted that the objectives of the project “was to go beyond social responsibility at the corporate level and actually avail MTN staff an opportunity to impact lives on an individual or group basis in the true spirit of volunteerism.”

According to her, in so doing, the telco’s goal is to integrate the concept of giving back to society into every aspect of its corporate life.

She equally announced that the ‘21 Days of Y’elloCare” initiative would become part of the MTN annual calendar and would be observed in all its operating units across Africa and the Middle East.

She emphasised that in order to accomplish the feat, MTN staff were sub-divided into three teams, namely Care, Educate and Beautify teams respectively.

She explained that while team Care was responsible for providing care and support for children orphaned by the scourge of HIV/AIDS among other charitable efforts, team Educate was responsible for mentoring and providing educational and career guidance to students, even as team Beautify was responsible for clearing drains and refuse heaps and generally beautifying selected neighbourhoods including Aleshinloye market in Ibadan, among several others.

“We’re proud and delighted that over 1200 MTNers in their individual and collective capacities excelled at showcasing a core and integral essence of the MTN brand, namely social responsibility,” said Oyagbola, stressing that MTN Foundation Nigeria is humbled that in so doing, our efforts have been recognized by the MTN Group.

MTN’s corporate social responsibility initiatives are deployed through the MTN Foundation, commissioned since May 2005, and currently co-ordinates 100 projects in 28 states in the country.

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