Livestock Summit: Governor Adeleke mulls localisation innovations - ITREALMS

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Governor Ademola Adeleke has expressed readiness of the state government to localise modern livestock innovations with a view to develop Osun dairy and livestock sub-sectors.

Speaking after a visit to a large dairy farm in Northern France and attending the world largest livestock summit in Clermont Ferrand along French partners, Governor Adeleke described advancement in livestock sectors as breathtaking, noting particularly the application of high tech and AI in the farm process.

Why is localisation crucial for breaking into new markets? - ITREALMS

Commentary@ITREALMS ... making leadership SENSE with digital news!

Nigeria has the largest market in Africa with a GDP standing at $514.05 billion in 2021 and a population of over 200 million people. The business scene in Nigeria is faced with many challenges and the survival of any business in this market is dependent on the adoption of successful strategies.

One successful strategy for businesses entering the Nigerian market is localisation. A strong long-term localisation strategy will help in establishing a presence among locals, earning their trust and eventually building brand loyalty. It is equally critical, however, for businesses to understand that localisation entails more than just providing pricing in local currencies. Instead, it has to be a holistic approach that involves customers, employees, and other relevant stakeholders.