For the first time in Africa, radio is no longer just about listening to music and advertisements; it’s added shopping. KongaFM -103.7, Nigeria’s pioneering Hit Music & Commerce radio station, is set to change the way Nigerians buy and sell with the official launch of "Shop On Radio" on Monday, February 24th, 2025. This is a game changer at a time when the NCC approved an increase in data costs by 50%.
This groundbreaking initiative, powered by an innovative partnership between KongaFM and Konga.com, turns live radio broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without expending much cash on data. Nigerian shoppers now have more options with Konga.com, and most importantly, they can enjoy unbeatable prices on all items announced live on radio. Plus, customers in Lagos can benefit from same-day delivery for orders placed before 12 noon.
A leading composite e-commerce group, Konga, has advanced plans to unveil an Artificial Intelligence (AI)-powered Frequency Modulation (FM) radio station in Lagos, reports ITREALMS.
The novel, ITREALMS gathered will debut in January 2025, to mark Africa's first Hit Music & Commerce Station, blending technology, entertainment, commerce and more to drive impactful connections across the continent and the world.
