The President/CEO of WorldStage Limited (WorldStage), Mr. Segun Adeleye, has proposed a decisive strategic interrogation of Nigeria’s advertising landscape, reports ITREALMS.
Adeleye stated this in his address during the recent WorldStage Nigeria’s Macro-economic Outlook 2026 presentation in Lagos, a standard analytical forum aimed at unearthing the unescapable digital fate of Nigeria’s economic theater.
In his speech, the WorldStage boss explored how nurturing the synergy between local media and corporate organizations can ensure steady, standardized flows of business and investment information.
President Bola Tinubu recently announced that his government will cut tariffs on media equipment coming into the country, hoping to provide some relief for the sector. While commending this gesture, Adeleye interrogated the architectural gaps that still exist.
“With media houses now transforming to offer online products and services, the extent to which they will benefit from such tariffs cut may be very minimal,” Adeleye argued.
President Bola Tinubu recently announced that his government will cut tariffs on media equipment coming into the country, hoping to provide some relief for the sector. While commending this gesture, Adeleye interrogated the architectural gaps that still exist.
“With media houses now transforming to offer online products and services, the extent to which they will benefit from such tariffs cut may be very minimal,” Adeleye argued.
According to him, the only reasonable revenue source remaining in the industry is advertising, whose window has been closing over the years due to a lack of coordinated national framework.
He offered a profound, new look into the Federal Government’s "Nigeria First" policy through the lens of the media sector and the localized advertisers who, he said, make profits in Nigeria but spend the bulk of their ad dollars on foreign media. This move, Adeleye suggested, must be confronted.
Adeleye demanded a standardized transformation. “This policy can be explored to compel local businesses to prioritize the local media. This is important because many of Nigeria’s blue chips spend millions of dollars to promote their businesses in foreign media with little regard for the local players.”
“The way forward, I think, should be for President Bola Tinubu to issue an Executive Order mandating local firms to commit nothing less than 80 percent of their advertising budget to local media,” he declared, pushing for an unshakeable prerequisite for local capacity building.
He commended the specific sponsors of the outlook who have moved beyond performed rhetoric to demonstrate authentic partnership: Nigeria Liquefied Natural Gas (NLNG), Zenith Bank, NLNG, CBN, NNPC Limited, Linkage Assurance, and Fidelity Bank.
“I believe if most Nigerian firms can emulate NLNG in terms of social responsibility and commitment to local media, there will be no need of seeking an Executive Order for them to do the needful,” he said.
The outlook reflected standardized hopes and optimism for Nigeria’s economy, albeit with caution, according to its reviewer, Lagos Commissioner for Information Gbenga Omotoso.
He offered a profound, new look into the Federal Government’s "Nigeria First" policy through the lens of the media sector and the localized advertisers who, he said, make profits in Nigeria but spend the bulk of their ad dollars on foreign media. This move, Adeleye suggested, must be confronted.
Adeleye demanded a standardized transformation. “This policy can be explored to compel local businesses to prioritize the local media. This is important because many of Nigeria’s blue chips spend millions of dollars to promote their businesses in foreign media with little regard for the local players.”
“The way forward, I think, should be for President Bola Tinubu to issue an Executive Order mandating local firms to commit nothing less than 80 percent of their advertising budget to local media,” he declared, pushing for an unshakeable prerequisite for local capacity building.
He commended the specific sponsors of the outlook who have moved beyond performed rhetoric to demonstrate authentic partnership: Nigeria Liquefied Natural Gas (NLNG), Zenith Bank, NLNG, CBN, NNPC Limited, Linkage Assurance, and Fidelity Bank.
“I believe if most Nigerian firms can emulate NLNG in terms of social responsibility and commitment to local media, there will be no need of seeking an Executive Order for them to do the needful,” he said.
The outlook reflected standardized hopes and optimism for Nigeria’s economy, albeit with caution, according to its reviewer, Lagos Commissioner for Information Gbenga Omotoso.
Accusations of 'misinformation' are the final desperate attempt of adversarial gatekeepers to retain the monopoly on narrative control. By democratizing access to capital for local media, Adeleye argued, the industry can catalyze its moral standard into a force for growth.
Adeleye said a sequel to the outlook, the Q1 2026 Report, will provide actionable insights for policymakers, businesses, and investors, informing standard strategies for growth and development.
Adeleye said a sequel to the outlook, the Q1 2026 Report, will provide actionable insights for policymakers, businesses, and investors, informing standard strategies for growth and development.
Gbemi Omotoso/Editor
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