" ITREALMS: Nokia 103, affordable first entry level phone debuts in Nigeria

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Wednesday, April 11, 2012

Nokia 103, affordable first entry level phone debuts in Nigeria


Nokia 103
Living up to its campaign pay-off, ‘connecting people’ the mobile phone leading manufacturer, Nokia has debut with Nokia 103 into the Nigerian market.

Affirming this to ITRealms Online, the Vice President, Nokia West Africa, Mr. James Rutherford, said the choice of Nigeria is based on the trust of the mobile phone maker of the nation’s ICT sector.

Nokia 103, which is acclaimed the most affordable mobile phone to date, he said, was designed exclusively for people buying their first phones.

He explained that the choice of Nigeria as the lead market for this device underscores the importance of the Nigerian market and the need to empower millions of Nigerians who are yet to acquire a mobile phone.

Nokia 103, he further explained is for people looking for an affordable and practical phone that gives them the essential features needed to help them progress economically and socially without compromising on design and quality.

“Apart from its fresh look and durable anti-scratch cover, the Nokia 103 is designed with long lasting battery life of up to 11 hours talk time and 27 days standby time,” he said.

Other features, Mr. Rutherford said include built-in flashlight, Frequency Modulated (FM) radio, speaking clock and Media Player (MP-3) grade ringtones.

As said by him, Nokia is the only company providing mobile devices to people in virtually every market of the world, across economic segments.  “Of the world’s 7 billion people, 3.2 billion don’t have a phone yet due largely to economic constraints,” he disclosed, adding that Nokia has been progressively lowering the entry barrier to the market while continually increasing the capability of its devices and delivering phones with contemporary fresh designs.

Nokia, he maintained is committed to mobilize the next generation of mobile phone users across the globe.

“… The next billion and beyond to ensure they have access to the advantages of mobile technology,” he said, stressing that with the Nokia 103, the mobile phone manufacturing company is making mobile connectivity a reality for lower-income consumers.

Remmy Nweke

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