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Wednesday, January 17, 2018

Why Nigeria needs adequate pricing model - Danbatta

The Executive Vice Chairman and chief executive officer, Nigerian Communications Commission (NCC), Prof. Umar Garba Danbatta has explained why the Nigeria needed adequately defined  pricing model, reports ITRealms.

This, he said, would make certain the nationwide affordability and availability of broadband.

Danbatta said these in Lagos, Tuesday, while speaking at NCC organised stakeholders forum on the study to determine the cost based-pricing for retail broadband and data services in the country, held at the Digital Bridge Institute, Cappa-Lagos.

He told stakeholders that not only will a broadband pricing structure allow for affordability, but also throw up fair competition by checking price discrimination, excessive pricing, predatory pricing, margin squeeze and price fixing to name but a few.

Danbatta noted that to have a price structure for broadband is in line with the Commission’s mandate of creating an enabling environment and promoting fair competition in the telecoms industry and in line with the strategic objectives of the National Broadband Plan.

In futherance, ITRealms reports that NCC has appointed KPMG to study the 'Determination of Cost Based Pricing for Retail Broadband and Data Services Nigeria' and report back to the industry.

Nonye Dom/GEE

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