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Monday, September 18, 2017

MTN, TD Mobile unveil Freetel ICE 2 Android in Lagos

Leading telecommunications operator in the country, MTN Communications Nigeria is partnering with the Sub-Saharan Africa’s biggest mobile device distributor, TD Mobile to unveil Freetel ICE 2 Andriod smartphone in the city of Lagos, reports ITRealms.

This phone described as revolutionary smartphone, ITRealms gathered is backed by Google.

The event graced by industry dignitaries included former Executive Vice-Chairman, Nigerian Communications Commission (NCC), Dr. Ernest Ndukwe, Chairman, Board of Directors, Technology Distributions Limited led by Prof. Anya O. Anya; representatives of Corporate Nigeria and bank CEOs; representatives of partner organizations MTN, Google, TD Mobile, sub-dealers and other stakeholders from the ICT eco-system, saw Chairman, Zinox Group, Dr. Leo Stan Ekeh declaring at the event that “When you are looking for partnerships, go all out and partner with the best.”

According to him, Freetel ICE 2 smartphone is designed for the Nigerian market, and is one of the many devices from the stable of Freetel, Japan’s largest selling smart phone brand in open market.

Designed in the state-of-the-art design center in Tokyo, Japan with manufacturing oversight by Japanese engineers with over 40 years of experience, ITRealms gathered that the device is Google GMS certified, which confirms that it meets Google’s performance requirements and properly runs the Google Apps.

ITRealms reports that book lovers would be thrilled by the ICE 2 which comes pre-loaded with Worldreader’s free e-library of 50,000 e-books, which enables Nigerians to read their favourite books at no cost.

The smartphone, ITRealms gathered would sell for about N13,000 ($35), which the promoters said is an attractive price-point that is expected to deepen the pace of smartphone penetration in the country.

In addition, ITRealms reports that ICE 2 is powered by Google’s most recent Android operating system – Android 7.0, which is fully equipped with the latest software and security updates including Google Play Protect: a newly-developed software which continuously works to keep one’s device, data and apps safe. Just as the smartphone is pre-loaded with MTN’s latest apps including MTN Music Plus.

Massive incentives await the first 200 subscribers to get the Freetel ICE 2. In addition, all customers who buy the device will also enjoy double data bonus on every data bundle they buy for three months, courtesy of MTN.

For MTN’s Chief Marketing Officer, Rahul De, “We are excited by this partnership because our focus over the years has been on connecting millions of Nigerians to each other and the world, thus expanding access to information, entertainment and endless opportunities. The affordable and innovative ICE 2 takes us further along this journey, allowing more Nigerians make the transition to smartphones.”

The Managing Director, TD Mobile, Mrs. Gozy Ijogun disclosed that the launch of the Freetel ICE 2 is a fitting testimony to the company’s landmark strides in making ICT products and devices accessible, affordable and usable across Africa.

“Since inception, TD Mobile has been the leading driver of smart devices penetration in the West African sub-region. The launch of the Freetel ICE 2 resonates with our mission of spear-heading a technology revolution in Africa and further shows why we have remained in the forefront of bringing the best and latest technology products to the sub-region. Through the strategic partnerships with our massive network of operators, dealers and retailers, we are sure to see the ICE 2 Android smartphone in the hands of millions of Nigerians in no time,” she enthused.

On its part, Google’s Head of Nigeria for Android Partnerships, Adama Diallo emphasized: “We have been truly impressed by the quality of the Freetel ICE 2 at this price point. We are excited to continue working with ecosystem partners like Freetel, TD & MTN to offer Android devices at every price point and connect more Nigerians to the internet.”

A subsidiary of ICT distribution power-house Technology Distributions Ltd. (TD Africa), TD Mobile will add the ICE 2 smartphone to a growing list of devices from international brands represented in line with its status as the biggest mobile devices distributor in the West African sub-region. Considering TD Mobile’s wide reach and unmatched presence in major Nigerian cities and other West African capitals; the company will deploy its huge distribution capacity in taking the device to every action station in the metropolis as well as every nook and cranny in the hinterlands.
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The ICE 2 goes on sale nationwide this September and is available at all major online and offline retail stores including MTN’s retail outlets.


Nonye Dom/GEE
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