Communication Managers under the aegis of World Communications Forum (WCF) have been cautioned to be cautious of social media by taking this industry subsector seriously due prevalent of fake news, reports ITRealms.
Giving this caution, at the 2017 World Communications Forum held in Geneva, Switzerland and Development Expert, Mr Michael Bociurkiw, said that its high time chief executive officers of communication outfits across the world have to take social media seriously by way of helping to monitor their clientele reputations.
“CEOs of companies, who refuse to spend on social media, social media strategy, and crisis communications, do so at their own peril,” he declared, stressing that monitoring is required 24/7.
He pointed out that at this era, company's reputation is everything because it takes years to build a trusted brand but minutes and even seconds to bring it down.
“Don't allow a gap in communications to allow others to do the speaking for you” he said.
Bociurkiw pointed out that the challenge of fake news has become a subject of communications front burner, reiterating that in the current communications environment clients expect their consultants to be decision-makers.
“However, social media now requires quick decisions in the middle of the night, thus encouraging Communications practitioners and Chief Executive Officers to embrace Social Media as much as they can,” he said.
According to him, information is fast food, because today people consume 87 per cent more information than 30 years ago.
“In the past 4 months the communications environment has changed completely, now communications wags the tail of diplomacy,” he said.
Also, he admitted that fake news is a danger to democracy and could easily become hate speech, and that large new media companies such as FaceBook have been slow to introduce policies/tools to combat. Just as he highlighted this as one of the challenges of the social media, in spite of its numerous advantages, and hopes there will be a solution to this, as he upholds the use of social media in the 21st century.
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