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Saturday, August 13, 2016

‘With A Computer, You Are Powerful’ debuts in Nigeria

As part of its avowed PC adoption initiative, the Intel West Africa in collaboration with partners in Nigeria has kicked off its latest campaign on Friday ‘With a Computer, You Are Powerful,’ reports ITRealms.

Speaking on the campaign, the Marketing and Public Relations (PR) Manager, Intel West Africa, Mr. Adim Isiakpona, told ITRealms that the scheme was borne out of Intel’s continued commitment to the socio-economic development of the average Nigerian.

He also said that Nigeria is blessed with array of talents, wealth, and brain-power, stressing that Intel is proud to launch this campaign to encourage Information and Communication Technology (ICT) growth, by ensuring that the power of technology is felt across the nation.

“The campaign speaks directly to the relevance of having a computer. Unarguably, there are endless opportunities to be gained through the use of a computer, and we want Nigerians to know that. We believe that indeed- with a computer, you are powerful” he said.

Isiakpona recognized the fact that a smartphone or tablet may afford a user access to the internet and mobility, but pointed out that there are some things only a laptop can do, thus making it a necessity and not a luxury.

“The variety of content you can create through applications such as Microsoft Excel, Microsoft PowerPoint, and Microsoft Word is unimaginable. From editing photos and videos to creating music and art, a laptop can help you do it whilst on the go. You simply carry your office with you,” he said.

Emphasising that by unlocking your ability to get online any time, read, research and explore different concepts that spur creative ideas for businesses and/or lifestyle is just a snippet of the kind of power a computer offers you, just as he stressed that the campaign will run from August till the end of the year.

Special guests that graced the event include Intel She Will Connect Ambassador, Titilope Sonuga; Noble Igwe; Adebola Williams, Wana Wana Udobong, Tosyn Buknor, Kemi Lala Akindoju; Emma Oh Ma God; and Sisi Yemmie; amongst others.

The debut was also trending in the social media on hashtags like “With A Computer, You are Powerful” or #IAmPowerfulNG.


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Pix: L-R Bunmi Ekundare, country manager, senior management staff of Intel, and Adim Isiakpona

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