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Thursday, July 28, 2016

Yudala’s zero gravity debuts with enormous incentives

... plans concert in Lagos, Abuja, Enugu
The Africa’s pioneer composite e-commerce outfit, Yudala, is resolute to make the inaugural edition of a mega-concert tagged Zero Gravity an unforgettable experience with enormous incentives for customers, beginning with the concert in Lagos, Abuja and Enugu, reports ITRealms.

Disclosing this at a world press conference on Wednesday July 27, 2016, the management of Yudala recalls that its barely a year ago, break-even all existing records in the process and setting new standards with several innovative strategies including the first drone delivery in the e-commerce world, with the launch of same day delivery on a nationwide scale, in addition to pioneering offline and online Black Friday sales as well as a slew of other exciting marketing campaigns such as Neighbour to Neighbour Mega Deals, Mid-Day Madness, Yu-Jara and Mobile Monday, among others, through which it has offered the consumer more value-added options.

Giving more insight into the future of Yudala Zero Gravity, the Founder cum Vice President, Prince Nnamdi Ekeh underscored the fact that celebrating customers whose patronage have gone a long way in making its first anniversary a huge success paved the way for an annual multi-city digital entertainment concert like never before.

The Yudala Zero Gravity, he pointed out, would feature headline acts and the best artistes from the genres of contemporary music and rock gospel from Nigeria and beyond, with the first edition scheduled to hold in three cities namely Lagos, Abuja and Enugu, stressing that each city will host two concerts across the aforementioned genres.

Yudala will offer free pass to existing customers on the basis of purchases made from August 1st 2016 on its online platform or chain of Experience Stores located nationwide.

“For every purchase made from any of our platforms from August 1st, shoppers will earn points and once they reach the purchase threshold for attendance, a notification will be sent informing them of this development. The customer will then get a chance to select his or her preferred city or cities of attendance. Also, customers will be upgraded to VIP or VVIP status based on further purchases which may take them to the threshold for these categories,” he revealed.

For non-customers of Yudala who wish to attend the Zero Gravity concerts, tickets will be on sale at Yudala online and in every Yudala Experience Store in the preferred city of attendance.

Going by the information released by the company, Yudala Zero Gravity will witness pure acoustics performances delivered with world-class digital musical equipment from New Concept Media Group’s wide array which will be on full display at the events.

“Unlike other entertainment events that have been hosted in the past, guest artistes at Yudala Zero Gravity will not perform their hit tracks from recorded tapes and CDs. Instead, we will be setting a new standard with Yudala Zero Gravity as all invited artistes and performing acts will perform their songs to perfectly synchronized beats from a live band manned by a crew of experienced and talented musical performers, beat makers and multi-instrumentalists,” said Prince Ekeh.

Uj. Dominic-Nweke/GEE

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Pix: ZERO GRAVITY UNVEILED: L-R: Head, Corporate Communications, Gideon Ayogu; Marketing Communications Manager, Afam Anyika; Vice President, Business Development, Stanley Uzoechina; Chief Executive Officer, Dave Ibelegbu; Head, Offline Retail, Ronke Atoyebi; Founder/Vice President, Online, Prince Nnamdi Ekeh all of Yudala and Tolulope Toluwase of New Concept Media Group (NCMG) at the World Press Conference held at Yudala Headquarters to unveil details of a multi-city digital entertainment concert tagged Yudala Zero Gravity…on Wednesday July 27th 2016.

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