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Monday, July 25, 2016

InnJoo reiterates promise to Nigerian market

The fast-selling smart mobile device, InnJoo, has reiterated its promise to advance the Nigeria’s Information and Communication Technology (ICT) market, reports ITRealms.

President, TecSync Technology Company Limited, Mr. Jack Lee reaffirmed this commitment recently, said the organization’s recognition of the prime status of the Nigerian market as the biggest in Middle East and Africa (MEA); a factor which justifies its focus and permanent residence of the company’s senior executives in the country.

He also said the company is keen to restore the technological landscape in Nigeria by expanding the rapid adoption of smart mobile devices and applications in the country.

“Nigeria is the biggest economy in Africa, the 7th most populated country in the world and is by far the biggest market for mobile devices in Middle East and Africa. This fact is not recognized by many investors who would rather opt to focus attention and channel their resources to countries such as Dubai, South Africa and Egypt,” Lee said, noting that InnJoo brand has risen quickly from its launch in 2014 to become one of the fastest growing smart device makers in the region.

“For us, we recognize the importance of Nigeria as a regional giant and as a force to be reckoned with in the global economy. This justifies our decision to make Nigeria the focus and centre-piece of our market operations. As the biggest market in Middle East and Africa, we have chosen to make Nigeria the hub of our activities. In line with this, a lot of our Senior Management and executives have relocated to Nigeria to direct our expansionary plans out of here and as a result, most of our new products and latest offerings will be unveiled here in the country first before they are received in other countries,” he noted.

ITRealms reports that with its headquarters in Dubai and supplying in Shenzhen, InnJoo devices include a wide range of high specifications and cost-effective smart phones, tablets and smart lifestyle devices, among others, have occupied an increasingly prominent share of the Nigerian mobile market, with consumers and end-users won over by their sleek design, smart features and state-of-the-art functionalities.

InnJooITRealms recalls started its internet journey by joining hands with the regional largest e-Commerce platform, thus riding on its success story in parts of the Middle East such as Saudi Arabia, Dubai, Egypt and other GCC countries, among others.

ITRealms further gathered that the consumer electronics brand is desirous of tapping into the huge, under-penetrated and growing Emerging Markets of Middle East and Africa, with Nigeria in focus, at the right price points. 

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Pix: Jack Lee of  with a Nigerian Ministry of Foreign Affairs official, Mr.  Abdulazeez Dankano during President Muhammadu Buhari's state visit to China...

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