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The Quadrant adds-on with MSLGroup




The Publicis Groupe on Wednesday disclosed an equity partnership with the communications arm of the Troyka Group, The Quadrant Company (TQC), reports ITRealms.


TQC, ITRealms gathered prides itself as the first wholly integrated marketing communications service provider in West Africa, including a total of six agencies, namely, the Insight Communications, The Thinkshop, All Seasons Media, Media Perspectives, The Quadrant Company, and Hotsauce.


A press statement from the company confirmed this to ITRealms, saying that the Quadrant Company, Nigeria’s first full-service public relations agency, has now aligned with MSLGROUP, Publicis Groupe’s strategic communications and engagement consultancy.


Also, ITRealms gathered that the partnership would operate under the name of Quadrant MSLGROUP with Mr. Bolaji Okusaga retained as Managing Director.


ITRealms recalls that with 40 employees in Lagos, Nigeria, Quadrant MSLGROUP offers specialist services in the West African region. Just as in 2012 TQC was honoured as the Holmes Report Sabre Awards African PR Consultancy of the Year.


Further, ITRealms gathered that the move further cements the MSLGROUP’s ambitions in Africa and strengthens its presence and capabilities in West Africa specifically.


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