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Saturday, November 14, 2015

MIA Xiaomi Smartphones make way into Nigeria through Jumia




 
MIA Group has announced that two of her Xiaomi’s iconic smartphones will be made available in Nigeria through its partnership with the e-commerce giant, Jumia, ITRealms reports..

Valued at $45 billion, about N8.95 trillion, Xiaomi has now positioned itself among the smartphone giants of this world, becoming the world’s fifth-largest smartphone maker in just five years. It creates high- quality smartphones with remarkable software at amazing prices.

MIA Group and Jumia well intend to take Nigerian consumers by storm in this market of immense opportunities: 30 per cent of the 140 million phone subscribers in Nigeria own a smartphone, and smartphone sales for 2015 are expected to reach 12 million, ITRealms  gathered.

The Chief Executive Officer (CEO), Jumia Africa, Jeremy Doutte, expressed his enthusiasm regarding the partnership: “We have seen such a strong appetite for quality smartphones in Nigeria that we look very much forward to providing consumers with more high-end smartphone options at incredible prices”.

Redmi 2 and Mi 4 will be introduced in the second week of November 2015 to Nigerian consumers through a dedicated shop mia.jumia.com on Jumia, and will sell for N29,000 and N56,000 respectively.

Tech fans and connoisseurs will surely appreciate Redmi 2 for its fully laminated 4.7-inch HD screen and 8-megapixel camera, which comes for an entry-level price. Xiaomi’s flagship phone, ITRealms learnt, Mi 4, has a gorgeous design with a precisely engineered stainless steel frame. It comes with a 5” IPS Full HD display that is incredibly sharp, a 13MP f/1.8 rear camera for beautiful pictures, and a front-facing 8MP camera for great selfies. With its excellent price- quality ratio, Mi 4 will surely appeal to users in Nigeria.

The President of MIA Group, the distribution group for Xiaomi in Africa, RJ van Spaandonk, stated: “We see Nigeria as a key country for smartphone growth and we are excited to be partnering with Jumia to offer consumers in Nigeria Xiaomi’s high-quality smartphones at amazing prices.” Jumia’s upcoming Black Friday on November 27, soon after Xiaomi’s launch on the e-commerce website, will very likely give the brand a tremendous head start in the game.

Cyriacus Nnaji/GEE
 
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