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Tuesday, June 16, 2015

NBC prepares content producers for digital migration


ITRealms:
The National Broadcasting Commission (NBC) is preparing the nation’s content producers for digital migration with a two-day workshop, which commenced in Lagos Tuesday, reports ITRealms.

NBC is a federal government agency that monitors and regulates broadcasting industry in Nigeria, just as apex broadcast organ said content will be the key driver in the nation’s quest for a successful digital era.

Speaking on the topic: Digital Migration towards Content Development, on the first day of the NBC Workshop on Content Production in the Digital Era in Lagos, Mr Abdulkarim 
Mohammed, a professional television producer, said that content which is storytelling comes with a lot of challenges, especially when the target of NBC is to establish the largest digital space on the continent which he said, is going to throw up a big challenge for the content producer.

He noted that in content production, both the make-up artist, the writer, the camera man, the director must interface to realize the targeted goal. Content wh, Mohammed said could be real, fiction or futuristic, hence it must be weighty enough to realize the objective of the digital era, adding that foreign direct investment have actually grown even as Nigeria is moving towards the top ten largest economy in the world come the year 2020, and commended Nollywood as the number two Movie makers in the world and number one in the continent. He also said it is technology that makes content possible.

Mohammed said market plan is equally germane in content development so that your ideas could be translated into cash. Pointing out that with a population of about 270 million people which he said is no marginal size and with the strongest economy since rebasing, ITRealms informs, the country is a fertile ground for content to thrive.

For the Director-General, NBC, Mr. Emeka Mba, while to ITRealms said “we may not have enough content at the moment but it is good people know the importance of digital migration”. 

According to him, with digital one must be on a platform, saying that NBC is only acting as a catalyst and regulator to the creation of that platform. He also added that during logical channel numbering  that  is which channel will take preeminence in the, EPG, he said, “public broadcasters must come first before other broadcasters”. Maintaining that digital switchover has begun since 2010 with over 2million subscribers, saying that the body is not going to shut out over 100 million analogue users, which he said will be sacrilegious, ITRealms gathered. 

He maintained that for the analogue users there is need to first create the platform first and then make sure that the people have access to the step-up boxes in order to enjoy the digital platform, saying that Government is making sure that these people are not shut out of the digital era through what he called Step-up Scheme.

While Simon Herold spoke on the Use of Camera to drive content, Tobi Owolabi and Juniper Musa dwelt on Types of Content and Use of Costume to drive content respectively, whilst Ms Eme Esua gave insight on the Director’s view on content development among others.

Cyriacus Nnaji/ GEE
 

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Pix: DG, NBC, Emeka Mba

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