It is not every time that government has an initiative, that it will like the media to play a vital role such as discovered in the determination of the current Minister of Communication Technology, Mrs. Omobola Johnson, to set up a 15-man media advisory committee for the National Broadband, reports ITRealms.
This, ITRealms reports, is coming in the heels of recent soft-launch of broadband awareness campaign in Lagos by the Minister, just as the federal government penultimate Monday, inaugurated a Media Advisory Committee that will further drive the campaign.
The 15-man committee, according to ITRealms reports is made of media professionals, tasked to help out the communications partners to create immense publicity for the broadband awareness campaign.
Noteworthy is that FG via CommTech Ministry and the Nigerian Communications Commission (NCC), has in recent times taken the broadband campaign awareness to core international investors at different telecoms fora, organised by the International Telecoms Union (ITU) in Dubai, UAE and Bangkok in Thailand among others.
Members of the Media Advisory Committee on Broadband Campaign included the Managing Director of Compact Communications, Chuddy Oduenyi as Chairman, Managing Director of Leap Communications Limited, Muyiwa Akintunde as Secretary to the committee, Efem Nkanga from the Ministry of Communications Technology, Aaron Ukodie of e-World Magazine, Remmy Nweke of DigitalSENSE Newspapers, Kunle Adekoya of Vanguard Newspapers, Shina Badaru of Technology Times Newspapers, Emma Okonji of ThisDay Newspapers, Mkpe Abang of IT & Telecom Digest Magazine and Bayero Agabi of AIT Info Tech.
Others are Reuben Okala of Nigerian Television Authority (NTA), Chioma Ezike of Radio Nigeria, and Ufoma Daro of e-Business Life Magazine, Tolu Ogunlesi, a Social Media activist and Bill Okonedo of BusinessDay Newspapers.
Inaugurating the advisory committee, the Vice Chairman, National Broadband Council, Dr. Ernest Ndukwe, charged members to take the broadband campaign initiative very seriously, explaining that government is keen in making broadband available to Nigerians, through the campaign.
"Broadband remains critical to the development of Nigeria and to the individual. Anyone that is not able to use digital devices, is not part of the digital world,” he said.
Stressing that Nigerians playing key role on this broadband campaign, like this committee, must ensure that every Nigerian is a digital native, no matter how remote they may be located.
He lamented that attention is often concentrated on urban and semi-urban areas by those who provide infrastructure, but the broadband campaign is intended to reach out to those in remote areas.
A focus campaign on broadband awareness, Ndukwe said would make Nigerians not only aware of the service, but also to subscribe to it, as soon as the service gets to them.
Addressing the committee on its roles, the Technical Consultant to the Minister of Communications Technology, Mr. Jinmi Oluanuiga-Sonuga explained that the committee would among other things, create awareness for the Nigerian National Broadband Plan, foster demand growth and broadband adoption, encourage local and state governments in driving the adoption of broadband, educate Nigerians on the need to have broadband connectivity, and also educate them on where and how to get broadband.
Pix: Some members of the committee with Dr. Ndukwe and Jinmi Sonuga.