Mi-Pay, 02 launch Pay & Go top-up

Mobile payments supplier, Mi-Pay, has been selected by O2 to provide a range of new automatic top-up services to over eight million O2 Pay & Go customers in the United Kingdom (UK).

Communication Manager, Mi-Pay, Ioana Dudas, said that Mi-Pay has been contracted to deliver regular; weekly or monthly and low-balance auto top-up services to O2 customers who top up their Pay & Go mobiles using credit and debit cards.

Dudas also said that customers would be able to set up and manage auto top-ups easily online using O2’s existing online portal, which was launched last Thursday.

Dudas quoted the Head, Consumer at O2, Mr. Jonathan Earle, said they know the Pay & Go customers want to stay connected to their friends and family.

“This service allows our customers to keep control of their spending but with confidence that they won’t run out of call credit,” Earle said.

For the chief executive officer, Mi-Pay, Mr. Allan Jakobsen, the selection by O2, reflects his company’s position as a prime partner for mobile top-up services.

“Many of our existing operator clients have realised significant revenue benefits from supplementing ad hoc prepaid top-up with regular and low-balance top-up options. We look forward to helping O2 evolve its prepaid service portfolio to deliver new levels of convenience for its customers and drive higher levels of ARPU for its business,” he said.

The new O2 top up services will run on Mi-Pay’s PCI DSS certified platform which ensures the safe handling and processing of consumers’ financial and card data, minimising the likelihood of fraud and helping to safeguard the operator’s brand reputation.

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