Unified Access Licensee (UAL), Etisalat Nigeria, has made its commercial debut by unveiling its Easy Starter with an eye on becoming one among the global 10 mobile operators by 2010.
Responding to questions at the launch in Lagos, last weekend, the Vice President, Marketing of Etisalat Nigeria, Mr. Wael Ammar, said that locally, Etisalat would target to be on top of those who have been in the market by distinguishing its services with focus on emerging as the world’s top 10 operators in less than 24 months.
He noted that though Etisalat has introduced commercial services in seven cities its flagship product package called Easy Starter, is a ground-breaking prepaid package that offers several revolutionary features to the prevalent pre-paid experience.
He explained that Easy Starter has the innovative tariff feature called homezone, which facilitates subscribers to choose the zone where they spend most of their time in order to enjoy lower call tariffs. Easy Starter also enables subscribers, for the first time ever on a mobile network, to call collect, a feature which enables the receiver pay for the call.
"For the first time ever also, on Easy Starter, customers will be able to perform direct recharge of other Etisalat subscriber lines by Interactive Virtual Recharge (IVR)," he said.
In addition, he said, that Easy Starter offers subscribers practical innovation, simplicity, a unique tariff plan and friendly services.
According to him, "with the Easy Starter prepaid package, you have the power to choose where and how to make the best of your airtime and talk time."
Reiterating the operators claim as the fastest growing telecommunications company in the world and the largest on the continents of Africa and the Middle East, he said, Etisalat, had with the commercial launch avail Nigerians the opportunity to be part of a 74-million-strong global customer base across 17 countries in the world.
Etisalat Nigeria, he pointed out, is in a unique position to offer subscribers competitive access to a world-class suite of Etisalat products and services covering extensive voice, data and innovative value.
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