" ITREALMS: Sony Ericsson launches P1i

Wednesday, October 10, 2007

Sony Ericsson launches P1i

•Emerges top sponsor of NITTA-07

Sony Ericsson Mobile Communications, a joint venture by Sony and Ericsson since 2001, have launches its P1i mobile phone in Lagos, just as the telco has endorsed the 2007 Nigerian IT & Telecom Awards (NITTA) as top sponsor.

Country Manager, Sony Ericsson Nigeria, Mr. Emeka Nkpa who unveiled the product said that P1i is the latest edition to the P-series from the company known for pioneering smartphone technology.

He also said that the pocket sized P1i is a small package, with a large offering including push email, high speed connectivity and a true multimedia package, “all in the 106 x 55 x 17mm casing.”

He also said that the Sony Ericsson P1i is an evolution of P-series smartphones, enabling the push of best attributes of its predecessors, with significant improvements in design, speed and battery performance.

Built on the feature set of earlier models, the Sony Ericsson P1i, Mr. Nkpa said supports a wide range of push email solutions and web browsing applications, plus connectivity via hi-speed UMTS and Wireless Local Area Network (WiFI-LAN).

With dual function keyboard of full alpha-numeric text input combined with one hand phone usability, he noted that the choice of text input method include handwritten and word completion.

On the push email aspect, he pointed out that it enables support for Exchange ActiveSync and BlackBerry brand of Connect integrated into the Wide Local Area Network (WLAN) and Voice over Internet Protocol (VoIP).

Additionally, P1i come with 3.2 megapixel camera with business card scanner, large 2.6” touch screen with a Transflective Display that is easier to view in bright light conditions.

“The Sony Ericsson P1i lets you read and edit documents on the move, whether on Microsoft Word, PowerPoint or Excel formats. It also ships with a desk stand and Universal Serial Bus (USB) cable in-box, making it straightforward to synchronise with your PC,” he explained.

Champion Infotel recalled that last year, Sony Ericsson P990i mobile phone was awarded the best smart phone in the country at the 2006 edition of Nigerian Information technology and Telecoms Award (NITTA).

Meanwhile, Sony Ericsson has emerged as the platinum sponsor for this year’s sixth NITTA 2007, slated to hold in Lagos on November 16.

The organisers said the emergence of Sony Ericsson as platinum sponsor meant that the company is the main sponsor of this year’s event, a feat it also achieved in NITTA 2006.

“We invited some leading global companies as sponsors for various categories for this year’s event, with the platinum category being the highest and that being the case, there can only be one platinum sponsor. We are glad to confirm that Sony Ericsson has emerged the platinum sponsor for NITTA 2007,” Mkpe Abang, editor-in-chief of IT & Telecom Digest, explained in a press statement made available to Champion Infotel.

Sony Ericsson is a 50-50 joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony’s consumer electronics expertise with Ericsson’s technological leadership in the communications sector. Both companies have stopped making their own mobile phones.

Whereas, NITTA 2007 gala night would be presided over by the Nigeria’s immediate past High Commissioner to the United Kingdom, Dr. Christopher Kolade as 29 awards are expected to emerge.

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