" ITREALMS: Tougher competition awaits Nigerian telcos

Sunday, January 14, 2007

Tougher competition awaits Nigerian telcos

As this year’s business takes of after the Yuletide and Sallah seasons in Nigeria, tougher competition awaits telecommunications companies.

This prediction was made by the Executive Director of a Unified Licensed Operator, MultiLinks Telecommunications Limited, Chief Ezekiel Fatoye in Lagos.

The former director in the nation’s first carrier, the Nigerian Telecommunications Limited (NITEL), said that the prediction is based on the avalanche of telcos aspiring for the unified license in the country.

He recalled that as at date, about nine telcos have been issued license and more are still coming for unified license, noting that only last week, the regulator, approved the UL for a United Arab Emirate-based Mudabala Development Company (MDC) to the tune of $400 million.

“This year would be tougher as competition is expected to increase,” he asserted.

Additionally, he said, those that got licenses before MDC, are also warming up for the keen competition including the MultiLink.

He stressed that at the moment, competition in the nation’s telecommunications market place has been elevated from mere voice to data with special focus on Value Added Services (VAS).

“Value added is the future competition,” he said.

To this end, he disclosed that MultiLinks plans to be aggressive in its strategies, most especially on marketing.“We’re going to be very aggressive this year,” Chief Fatoye said, emphasising, for instance, that his telco began the year with the introduction of Per Second Billing (PSB) into the network.

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